Company Mission

CREATIVE IN BEAUTY

Make everyone in the world healthy

MISSION

Delivering heartfelt “impression”. Our role

We are committed to providing the highest quality products, information and services to all women around the world, and by using our power to make the world even more “impressive”, all women come alive. We will support you so that you can realize a fulfilling lifestyle.

In addition, we will contribute to the enrichment of people’s lives through various corporate activities and aim for harmonious development with society.

VALUES

Create value that benefits society, customers, colleagues, and everyone. Our values

• Always customer-centric and strive to continue to impress our customers
• Strive to remain honest with our customers and society
• Always challenge and develop the best products and services
• Value communication, convey feelings and empathy, and respect each other
• Contributing to the realization of diversity through the advancement of women into society

BRAND & SERVICES

Providing genuine products. Our thoughts

We will develop cosmetics incorporating the latest beauty ingredients and provide innovative services that support women’s lifestyles, and will expand globally through multimedia marketing of “Beauty x IT”.

PRINCIPLES

Think independently and work on your own. Our Code of Conduct

• チャレンジ / CHALLENGE
• フットワーク / ACT NOW
• チームワーク / TEAM WORK
• 私の会社 / MY COMPANY
• 神は細部に宿る / RETAIL IS DETAIL
• 仕事を楽しむ / HAVE FUN